Prime Vehicle Traders – Great Cars for Sale by Owner !


There has to be a better way!

“There has to be a better way” thought Jim, who needed another car to accommodate his growing family.  The thought of shopping privately or going to a dealer, however, was so unpleasant that he’d put off the process for months.  He just couldn’t stand the hassle, time-wasting, and ambiguity. Now, preparing for the arrival of his third son, he could delay no longer.

Unfortunately, buying a car wasn’t like buying a television.  Since reliable information was often unavailable, Jim could never be sure he got a good deal on his vehicles.  And, the haggling often made the process painful.  Then, of course, there was the matter of selling his current car.  Jim couldn’t stomach the thought of negotiating a trade-in price only to drive by the dealership the next week to see it offered for 25% more.  If he sold it himself, he could command the car’s true worth, but he hated the idea of strangers visiting his home at all hours.  In addition, he simply didn’t have the time to go it alone.

That’s when Jim saw the problem clearly: there should be a way for private sellers to get what their car is worth, but without the time and hassle required.  At the same time, a buyer should be able to buy a car, know they’re getting a good deal through a transparent process, and feel good about the experience.

With the seeds of the idea planted, Jim recruited two partners who were equally passionate about solving this problem:  Jim, an operations and auto retail expert, and Michael, a finance and customer service guru.  As the three of them worked together, the solution became clear: Prime Vehicle Traders ( – a physical used car marketplace that provides the transparency and cost benefits of a private used car transaction and the convenience and service benefits of a dealer.

Finally, there IS a better way.  We invite you to
come out to Prime Vehicle Traders and see for yourself!




Prime Vehicle Traders ( is a used vehicle consignment business that is driven to make the private party market the primary channel for used vehicle transactions.  Prime Vehicle Traders enables sellers to achieve private market used vehicle values without the traditional hassles of the sale-by-owner market, such as meeting with strangers, arranging for financing and warranties, and handling burdensome DMV paperwork.  Prime Vehicle Traders was founded in 2009 and has since helped thousands of sellers and buyers save time and money by transacting safely and efficiently in the sale-by-owner market.


Jim Larson

Michael-Boris founder and CEO of Prime Vehicle Traders, Inc. based in Miami Beach, FL, with stores in Los Angeles, California and New York, NY.  Jim has an extensive background in the automotive space and over a decade of experience in the financial services industry working with entrepreneurial companies going through transition.  Prior to founding Prime Vehicle Traders, Jim led the Transportation & Logistics group at Harris Kennys & Co., a leading middle-market Mergers & Acquisitions advisory firm, where he worked for 7 years.  At Harris Kennys & Co., Jim worked with mid-sized entrepreneurial businesses in the automotive space as well as other industries and helped clients execute a variety of financial transactions.  Prior to Harris Kennys & Co., Jim was an investment banker with Lehman Brothers and a financial fraud investigator with Price Waterhouse Coopers.  Jim holds an MBA from Harvard Business School and a BS, cum laude from Lehigh University.  Jim lives in Miami with his wife and three young sons.


Prime Vehicle Traders

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